Marketing

Academic / Faculties / Marketing

The Department of Marketing launched its academic activities on 7th September, 2015 with 75 students at Islamic University. Now, the department has almost 300 students. The Department is empowered to provide teaching for the degree of BBA and MBA as per rules regulations of the Islamic University. It also offers academic programs leading to the award of doctoral degree and Masters of Philosophy degree. Normally classes are conducted with lecture method. Along with Lecture Method, Case Study, Problem Solving, Group Discussion, Business Game, Role-playing, Documentary Film Projection are also used to integrate theoretical knowledge with the practical knowledge. In addition the department also organizes Industry Visit, Study tour, Conferences, Seminars etc. The naming of the department as Department of Marketing now looks towards fundamentally changing the teaching- learning methods in an endeavor to cope with the changing demands for job oriented business education and to enable the graduating students of the Department to face the challenges in the competitive world of the new millennium. The department is connected with all others public universities in home and abroad.  The Marketing Department has established a club to enhance creativity and leadership skills among the students. The motto of the club is “A Holistic Platform for Creativity, Innovation and Leadership”. The Department of Marketing is located in the Faculty of Business Administration Building at the ground Floor. It is within yards of University Gymnasium and Central Mosque. The central Library of Islamic University is just a five-minute walk from the department. The department is well connected by Wireless Fidelity (Wi-Fi).